Heineken Spain will produce beer only with renewable energies

The company presents the results of ‘Brindando un Mundo Mejor’ (Providing a Better World)

27/05/2019

revistainforetail.com

Heineken Spain will only produce beer with renewable energies in 2023, as the company’s Director of Corporate Social Responsibility, Mauricio Domínguez-Adame (pictured), advanced this morning in a meeting with the media.

Without specifying more details and advancing that more information will be offered in the near future, the executive did want to emphasize that the company will work exclusively with a supplier of photovoltaic energy.

These statements were made by Domínguez-Adame during the presentation of the results of the sustainability strategy ‘Providing a Better World’ in 2018, which show a very positive evolution in the objectives that the brewery has set for 2020 and comes from the communicative strategy ‘Message in a Bottle’, which has been illustrated by Bea Enríquez and conveys Heineken’s commitment to people, the planet and prosperity.

Six areas of action

Heineken España has six key areas of action: protection of water sources, reduction of carbon dioxide emissions, local and sustainable purchasing, growth of communities, responsible consumption and health and safety.

In terms of protecting water sources, Heineken Spain has reduced its water consumption by 27% in the last decade and has restored more than 1 billion litres of water to the environment thanks to Water Balancing projects, including the Doñana, Cañaveral and Olivo projects.

“24 Heineken factories, including the four Spanish ones, are currently in a situation of water stress”, said Domínguez-Adame, who is proud because “in Spain we are world pioneers in promoting water initiatives”. He has also assured that Heineken Spain will promote the reuse of water.

As for the reduction of carbon dioxide emissions, Heineken has decreased by 60% since 2008, surpassing the 2020 target thanks to biogas, green electricity and the implementation of the first sustainable distribution fleet in cities such as Madrid or Malaga.

Sustainable raw materials

On local and sustainable purchasing, sustainable agriculture is one of the initiatives Heineken uses to make a difference from the origin of its value chain. Currently, the company obtains 90% of its raw materials from local farmers and the goal, as advanced by Dominguez-Adame, is that 50% of the raw materials come from sustainable agriculture.

Regarding the growth of the communities, the Cruzcampo Foundation is one of the main motors of Heineken to promote education. Its Catering School has trained more than 15,000 students with an employability of more than 80%, while the Red INNprende program has accelerated 74 startups in its fourth edition. During 2018, Heineken allocated 4.2 million euros to 112 actions related to social initiatives.

In terms of responsible consumption, the brewery promotes it with the largest portfolio of beers 0% alcohol and various initiatives developed within the framework of the alliance it has with the Spanish Association of Brewers.

And finally, in terms of safety and health, Heineken focuses its efforts on safety with the aspiration of achieving the goal of ‘Zero Accidents’ in 2019 through a preventive culture and the ’12 Rules that Save Lives’.