The company has revealed in its Made by Google event more sustainable initiatives, which complement those already announced in previous months.
The Mountainview giant’s big event, Made by Google, yesterday unveiled the company’s new flagship products, the Pixel 4 and Pixel 4 XL smartphones, the Google Pixel Buds 2 headset, the Pixelbook Go laptop, the Google Nest Mini loudspeaker and the Nest Wi-Fi router.
However, Google has not only wanted to show off its new crown jewels and has left room to talk about one of the issues that most concern society: the planet.
As part of Made by Google in New York City, the world’s most famous search engine announced its efforts to reduce its carbon footprint and use recycled materials in its products. It also revealed that it has invested $150 million in a fund for renewable energy projects in markets where it manufactures its products.
“As a young hardware team, we’ve had this incredible opportunity to rethink everything and start from the beginning to think, ‘What would it really be like to integrate design and sustainability,'” Anna Meegan, Google’s director of hardware sustainability, told Adweek.
Last September, the company announced a 40% increase in its renewable energy portfolio. In the words of Sundar Pichai, CEO of Google, “the largest purchase of renewable energy in history by a corporation.
“A cornerstone of our sustainability efforts is our commitment to clean energy,” Pichai said.
The announcement came at a time when society was crying out for big players to position themselves, a few days before the UN climate summit. Amazon then promised that 80% of the energy it uses by 2024 would be renewable, and 100% by 2030.
A month earlier, Google shouted to the four winds its commitment that 100% of its shipments would be carbon neutral by 2020 and that 100% of its products would have recycled materials by 2022. In fact, the Google Nest Mini loudspeaker featured in the latest Made by Google is made from 35% recycled plastic.
Ivy Ross, Google’s vice president of hardware design, announced that the company had achieved a 100% carbon neutral shipping last month.